Your privacy choices
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
'We build gear for those who rely on it.'
Born from nearly a decade of service as Royal Marines Commandos, we’ve spent our careers operating across diverse environments and demanding mission sets. Through it all, one frustration remained constant: the lack of high-quality, functional kit and equipment. This challenge often meant we had to invest in and refine our own gear, spending countless hours researching, testing, and perfecting setups to ensure we were ready for anything.
This relentless pursuit of excellence created a culture of obsession - driven by a mindset that if you look unprepared, you’ll operate unprepared. While the Saying “It’s not about the kit; it’s about the operator” holds truth, we learned that those who take their kit seriously often take their performance seriously too.
That philosophy drives us today. We design tactical gear with the same attention to detail and commitment to functionality that we demanded in our own service. Whether you’re in the forces or a prepared civilian, we aim to provide the tools you need to perform at your best when it matters most.
We build gear for those who rely on it.